JOYTECH

Digital Design, 2025

Unity Animation Blender Hologram

JOYTECH is a collection of 3D models and animations commissioned for the installation by artist Umber Majeed of the same name. The items designed each relate back to themes of "bootleg or counterfeit as a mode of worldbuilding". Items, such as the floppy disk, CD, and spinning word-art, evoke nostalgia for the infancy of the internet, and imagery such as the "sellphone" call back to phone repair shops and what the artist described as "South Asian digital kitsch".

Project Image 1
The disassembled pieces of the funnel scene used in the opening video.
Project Image 2
A trial run of the floating objects that would be used in the hologram sequence.
Project Image 3
The "Wall of Wonders" which was used to showcase newly modeled assets during work calls.

One of the final elements of this project was a collaboration with Looking Glass - a company which specializes in holographic digital displays. The items made thusfar for the digital display were collaged together to form a holographic "fish tank" where guests in the gallery would be able to view them all simultaneously.